Newcastle United have reignited their pursuit of Brighton & Hove Albion forward João Pedro, aiming to bolster their attacking options ahead of the 2025–26 season. The Magpies' interest in the Brazilian striker is not new; they were close to securing his signature in 2022 before shifting focus to Alexander Isak. Now, with Champions League football on the horizon, Newcastle are eager to add depth to their squad, and Pedro has emerged as a prime target.

Newcastle Reignite Pursuit of João Pedro in Summer Transfer Push
A Longstanding Interest
Newcastle's admiration for João Pedro dates back to his time at Watford. In the summer of 2022, the club had a £30 million deal in place for the forward, with personal terms agreed and a contract until 2028 ready to be signed. However, the deal fell through as Newcastle opted to pursue Alexander Isak instead . Pedro subsequently joined Brighton for £30 million in 2023.
Impressive Performances at Brighton
Since his move to the Amex Stadium, Pedro has showcased his talents in the Premier League. In the 2024–25 season, he scored 10 goals and provided 7 assists in 27 league appearances. His versatility allows him to play across the front line, making him an attractive option for Newcastle manager Eddie Howe.
Brighton's Stance and Newcastle's Approach
Brighton have reportedly set a £59 million asking price for Pedro, a figure that Newcastle are hesitant to meet . Despite this, the Magpies are prepared to negotiate, recognizing Pedro's potential to strengthen their squad. However, a significant hurdle remains: Pedro's desire to be a first-choice striker. With Alexander Isak firmly established in that role at Newcastle, it remains to be seen whether Pedro would be willing to accept a supporting position.
The Road Ahead
As the summer transfer window progresses, Newcastle United are expected to intensify their efforts to secure João Pedro's services. While Brighton's valuation poses a challenge, the Magpies' determination to strengthen their attacking options could lead to a breakthrough in negotiations. Pedro's potential move to St James' Park would mark the culmination of a long-standing interest and could be a significant step in his Premier League journey.
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